Pursuing a Passion
When others started seeing her work surrounding her own branding, website and photography, they showed immediate interest in those skillsets so she shifted into that direction because it was her true passion and there was a need.
With branding, Justerica could combine her love of design with her skills in photography and business identity to help other small businesses develop their own branding.
Finding Her Tribe
Past experiences with an earlier business venture taught Justerica that knowing your target audience is essential to success, so she developed a laser focus on her ideal branding client right from the start.
Justerica works with female entrepreneurs, moms, creative artists, bloggers, boutiques and service based businesses such as hairstylists and make up artists. She does with work with men occasionally too.
Before she accepts a new client, she wants to meet by phone or in person to see what the vibe is to make sure it’s a fit. Through real conversations, transparency and honesty, she can determine whether she’s really aligned with a business owner before she takes on the tall task of helping them craft a cohesive brand.
She cares about her clients’ brand as much as they do, so she doesn’t just turn over graphics and photography for the client to fend for themselves. She not only helps her clients get involved in the creation of the brand, she also mentors them on managing their brand moving forward.
Working With Justerica
The Fox Valley Business Review is a volunteer-run online community publication with a mission to support the “buy local” movement in the Fox River Valley of Illinois by shining a spotlight on local, independently owned companies in the area.